Claude — Professional Masterclass from Setup to Expert Output

Overview

To give every attendee a structured, immediately applicable understanding of Claude AI across fourteen professional skill areas — covering setup, Projects, file intelligence, usage, memory, prompt engineering, vision, outputs, and power user strategies — so they leave confident and ready to use Claude effectively at work.

Option 1 - Professional Setup and Prompting Focus: Most professionals using Claude are self-taught, with gaps that cost time and output quality.

This 90-minute masterclass covers everything from the ground up.

Ray demonstrates why Claude is built differently from ChatGPT and Gemini.

Topics include configuring your account and Projects, mastering the interface, and prompting with precision using the 5-Part Prompt Framework.

Practical tasks cover document analysis, professional writing, Word outputs, usage management, memory, and responsible AI use.

Participants configure their Claude environment during the session and leave with structured, immediately applicable skills.

Key Benefits:

• Understand why Claude outperforms competing AI platforms and how to take full advantage
• Master the 5-Part Prompt Framework and anti-hallucination rules for professional AI use
• Leave with a configured Claude account, working Projects, and a personalised memory system

Option 2 - From Curious to Confident Focus: Claude is one of the most capable AI platforms available to professionals today.

In this practical 90-minute session, mastering it is genuinely achievable at any experience level.

The session covers the full Claude ecosystem in plain language - no technical background required.

Topics include the interface, Projects and memory configuration, usage management, file interrogation, prompting for analysis and writing, Word outputs, and responsible AI use.

Key topics are demonstrated live and replicated hands-on.

Participants leave with a fully configured Claude environment and clear rules for professional AI use.

Key Benefits:

• Move from first use - or self-taught uncertainty - to confident professional AI use
• Upload and interrogate real files - PDFs, images, and documents - for structured results
• Leave with working Projects, a memory system, and clear responsible AI use guidelines

Option 3 - Competitive Edge and Business Results Focus: While others use Claude as a basic chat tool, this masterclass shows you how to operate it at a professional level.

The session covers fourteen essential skill areas every professional needs.

Topics include why Claude leads the AI market, interface navigation, Projects, memory, file intelligence, usage management, prompt engineering, vision and document analysis, Word outputs, and power user strategies.

Key topics are demonstrated live and replicated immediately.

For professionals in finance, accounting, HR, legal, marketing, and administration, these skills are applicable from the first day.

Key Benefits:

• Operate Claude across fourteen structured skill areas - prompting and the entire ecosystem
• Produce analysis, reports, Word documents, and communications with accuracy and confidence
• Apply responsible AI principles from day one - data privacy, output validation, and AI ethics

Why you should Attend

• Replicates the in-person classroom experience with a professional Learning Guide and exercise files
• Harness the full potential of your Claude and AI investment
• Time-efficient, focused learning with high knowledge retention
• Practical hands-on exercises with immediate real-world application
• Up-to-date knowledge from an active AI practitioner
• Professional development recognised for career advancement
• Interactive session with live chat, Q&A, and live demonstration
• Rapid return on investment - skills applicable immediately after the session

Who Will Benefit

• This webinar benefits Any Professional who uses or plans to use Claude and wants clearer, faster, and more consistent results
• It is ideal for those seeking structured Claude skills to improve productivity, output quality, and confidence in AI-assisted work - across Any Industry, Role, or Level of prior experience

Primary Role-Based Audiences

• Accountants, bookkeepers and CPAs
• Financial analysts and controllers
• HR personnel and recruitment professionals
• Business owners and chief executives
• Project managers and operations managers
• Administrators and executive assistants
• Legal and compliance professionals
• Marketing and sales professionals
• IT professionals and database administrators
• Educators and corporate trainers
• Cybersecurity staff
• Engineers
• Social media specialists
• Supervisors and team leaders
• New recruits entering AI-integrated workplaces
• Staff at all levels across any organisation using or evaluating Claude

Sector Targeting — Where to Direct Paid Promotion

• Banking, financial services and insurance
• Government and public service at all levels
• Legal and professional services
• Human resources and recruitment
• Health administration and medical practice management
• Education and training organisations
• Information technology and data management
• Accounting and audit firms
• Construction and engineering
• Marketing, communications and media
• Not-for-profit and association management
• Real estate and property management
• Manufacturing and supply chain
• Retail and eCommerce operations
• Military and defence administration

Areas Covered in the Session

• Webinar preparation - account setup, browser requirements, internet speed, security, and safe AI use
• Why Claude - Constitutional AI architecture, safety-first design, and how Claude compares to ChatGPT and Gemini
• Claude explained - what Claude is, free vs Pro differences, how context works, and what sets it apart
• What Claude can do - document processing, financial analysis, professional writing, and research support
• Claude interface and orientation - conversation window, Projects, Artifacts, Model Selector, and file attachments
• Configuring Claude and account settings - Settings panel, custom instructions, memory toggle, style settings, and Pro features
• Projects - how to create and configure projects, add instructions, and upload files to Project Files
• File Intelligence - supported file types, upload limits, how Claude reads each format, and session continuity
• Managing usage - usage limits, reset cycles, context window concepts, and the multiple-browser-tab strategy
• Claude's memory system - project vs conversation memory, editing memories, and privacy implications
• Prompt engineering - the 5-Part Prompt Framework, anti-hallucination rules, tone control, and iterative prompting
• Vision, analysis, and document intelligence - uploading images, scans, and documents for analysis, with ethical considerations
• Claude's output capabilities - Word documents, Excel workbooks, Artifacts, code editor, web search, and deep research
• Power user strategies - browser tab workflow, Extended Thinking, cross-project access, and productivity shortcuts.

Pre-Webinar Requirements

• Create a free Claude account at claude.ai — or log in if you already have one
• A Claude Pro subscription is recommended for Projects, higher usage limits, and Claude Opus — the free account covers all core demonstrations
• Use Microsoft Edge (latest version) as your primary browser — Google Chrome is a compatible alternative
• Ensure a stable internet connection — a minimum of 10 Mbps is recommended for uninterrupted access
• Close unnecessary background applications before the session begins to optimise system performance
• Press F11 to display Claude in full-screen mode for maximum working space during the session
• Install appropriate antivirus and endpoint security software on your device
• Never disclose passwords, banking details, or confidential personal information when using any AI platform, including Claude
• Download and print or open the Learning Guide provided prior to the session.